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Current position:
Sailing the Sea of Learning
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Scientific research
Fang Ruizhe
Personal Information
associate professor
Academic Titles :
工商管理（全英）专业主任
Scientific research
Research project
Research on the Differentiated Effects of Artificial Intelligence on Tourist Consumer Behavior and Guiding Policies, National Social Science Fund Youth Project, 2024/10/01
Achievements of works
Patent
Paper achievements
Intention to Use Generative Artificial Intelligence for Hotel Selection Among Consumers : An Explanatory Sequential Investigation.Journal of Tourism and Services.2025
Refocusing on the start and end of tourists' decision-making: Measuring thresholds and information loop limits.Tourism Management.2024
Incivility: How tourists cope with relative deprivation.Tourism Management Perspectives.2024
旅游具身体验质量的量表开发与验证.人文地理.2024
Proposing a Cyclic Model of Tourist Decision Making: A Review and Integration of Behavioral and Choice-Set Models.Journal of Hospitality & Tourism Research.2023
Living standard and Chinese tourism participation.International Journal of Tourism Research.2021
Research field
