英文主页 Brick-and-mortar or brick-and-click? The influence of online customer reviews on a retailer’s channel strategy 浙江师范大学教师个人主页系统

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Degree:Doctorate
Status:在岗
School/Department:经济与管理学院（中非国际商学院）

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童阳

Gender:Male

Education Level:Graduate student graduate

Alma Mater:华南理工大学

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Current position: 英文主页 / Scientific research / Paper achievements

Brick-and-mortar or brick-and-click? The influence of online customer reviews on a retailer’s channel strategy

Date of Publication:2022-04-01 Hits:

First Author:Ye Fei, Liang Lunhai, 童阳*, Xu Guangyi, Xie Zefei
Date of Publication:2022-04-01
Journal:IISE Transactions
Volume:54
Issue:12
Page Number: 1199-1210
Translation or Not:no

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