Li Xinyu

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associate professor  

Academic Titles : Chair, Department of Psychology

Personal Profile

Mr. Xinyu Li got his Ph.D. degree from Zhejiang University, China in 2013 and supervised by Professor Wiers as a visiting scholar in University van Amsterdam from 2015 to 2016. Now, he is a teacher and researcher in Department of Psychology, Zhejiang Normal University. His main research topic concerns the cognitive and neural mechanisms of visual working memory. A wide range of methods, including behavioral testing, eye-tracking, EEG-recording, functional MRI, and modeling, were adopted. He has got three funds from National Natural Science Foundation of China (No. 31300873), Zhejiang Province Natural Science Foundation of China (No. LY18C090007) and Humanities and Social Sciences Research Funding from Ministry of Education (No. 19YJA190003). He has published 25 articles in international academic journals such as Journal of Experimental Psychology: Learning, Memory, and CognitionDrug and Alcohol Dependence, Memory & Cognition, British Journal of Educational Psychology since 2012. 

Selected Publications:


Lin, R.#, Li, X.#, Wang, B.*, & Theeuwes, J. Spatial suppression due to statistical learning tracks the estimated spatial probability. Attention Perception & Psychophysics, 83(1): 283-291.


Li, X., Xiong, Z., Theeuwes, J., & Wang, B.* Visual memory benefits from prolonged encoding time regardless of stimulus type. Journal of Experimental Psychology: Learning, Memory and Cognition, 46(10): 1998-2005.

Sun, Z., He, Z., Zhang, G., Li, X., Yu, W.Incidental learning of group trust: Predictive gaze cue matters. Scientific Reports, 10: 7789.

Shen, M., Liu, P., Li, X., Zhou J.*, & Chen, H.* The gilding-the-lily effect: exploratory behavior energized by curiosity. Frontiers in Psychology, 11: 1381.

Wei, X., Chen, H., Li, X., Li, X., & Li, W.  Temporal Dynamics of Smoking-Related Approach Biases: A Comparison Between Male Smokers and Nonsmokers. Journal of Studies on Alcohol and Drugs, 81(2), 190-194.

Kong, S., Li, X., Wang, B.*, & Theeuwes, J. Proactively location-based suppression elicited by statistical learning.  PLoS ONE, 15(6): e0233544.


Zeng, N., Xiong, Z., Li, W., Sun, Z., & Li, X.* Effects of seat position on perception of power in Chinese traditional culture. Asian Journal of Social Psychology, 22(1): 74-83.

Zhang, Y., Li, X.*, Li, P., Jia, X., & Li, W.* (Pretty) Lady first: effects of mate-related motives on the item-selection orders of faces with varying attractiveness. Evolutionary Psychology, 17 (1): Article no.1474704919834502.

Yang, T. Zhao, X. Zhang, F. Li, X. Zhu, H. Zhang, M.* & Shen, M.* Craving-induced effects of different drug cues on persons abstaining from heroin. Addiction Research and Theory, 27(3): 235-241.

Chen, H., Cao, N., Gao L., Xie, R., Li, X., Li, W.* Comparing of the effects of perceived injunctive and descriptive norms on the willingness to quit smoking among Chinese low-rate and regular smokers. Asian Journal of Social Psychology, 22: 401-406.


Sun, B., Luo, Z., Zhang, W., Li, W., & Li, X.* Age-related differences in affective and cognitive empathy: Self-report and performance-based evidence. Aging, Neuropsychology, and Cognition, 25(5): 655-672.

Li, P., Zhang, Y., Li, W., & Li, X.* Age-related differences in effectiveness of item restudy choices: The role of value. Aging, Neuropsychology and Cognition, 25(1): 122-131.

Jia, X., Li, W., Cao, L., Li, P., Shi, M., Wang, J., Cao, W., & Li, X.* Effect of individual thinking styles on item selection during study time allocation. International Journal of Psychology, 53(2): 83-91.

Wang, J., Li, W., Li, X., Li, P., Zhang, Y., Jia, X., Chen, Y.,  Vanhoy, M., & Sun, B.* A differing bidirectional impact on the recognition accuracy of facial expression. International Journal of Psychology, 53(3): 194-199.


Li, W., Ji, H., Li, F., Li, P., Zhang, Y., & Li, X.* Metacognitive control: Shifting from habitual to agenda processes on item selection during study in elementary school children. British Journal of Educational Psychology, 86, 657-670. 

Li, P., Jia, X., Li, X.*, & Li, W.* The effect of animacy on metamemory. Memory & Cognition, 44, 696-705.

Jia, X., Li, P., Li, X., Zhang, Y., Cao, W., Cao, L.*, & Li, W*. The effect of word frequency on judgments of learning: Contributions of beliefs and processing fluency. Frontiers in Psychology, 6, 1995. DOI: 10.3389/fpsyg.2015.01995


Li, W., Zhang, Y., Li, F., Li, X.*, Li, P., Jia, X., Chen, H., & Ji, H. Out of lust or jealousy: The effects of mate-related motives on study-time allocation to faces varying in attractiveness. PLoS ONE, 10(6):e0132207. doi:10.1371/journal.pone.0132207 

Li, F., Xie, R., Li, X., & Li, W.* The influence of perceptual information on control processes involved in self-regulated learning: evidence from item selection. Psychonomic Bulletin & Review, 22, 1007-1013. 


Li, J., Gao, Q., Zhou, J., Li, X., Zhang, M., & Shen, M.* Bias or equality? Unconscious thought equally integrates temporally scattered information. Consciousness and Cognition, 25, 77-87.


Li, X., Zhang, F., Zhou, Y., Zhang, M., Wang, X., & Shen, M.* Decision-making deficits are still present in heroin abusers after short- to-long-term abstinence. Drug and Alcohol Dependence, 130, 61-67. 

Yin, J., Ding, X., Zhou, J., Shui, R., Li, X., & Shen M.* Social grouping: Perceptual grouping of objects by cooperative but not competitive relationships in dynamic chase. Cognition, 129, 194-204. 


Zhou, Y., Li, X., Zhang, M., Zhang, F., Zhu, C., & Shen, M.* Behavioural approach tendencies to heroin-related stimuli in abstinent heroin abusers. Psychopharmacology, 221, 171-176. 

Zhang, M., Zhu, H., Li, X., Shui, R., & Shen, M.* Biased number perception of schematic expressions in abstinent heroin abusers compared with normal controls. Journal of Behavior Therapy and Experimental Psychiatry, 43, 602-606.

Zhou Y., Zhu H., Jin X., Li X., Zhang M., Zhang F., & Shen M.* Biased attention towards negative schematic expression in abstinent heroin abusers. Journal of Behavior Therapy and Experimental Psychiatry, 43, 705-710.

Education Background

1997.9 2001.6

  • Zhejiang Normal University
  • Education
  • Baccalaureate
  • Undergraduate graduation

2001.9 2004.6

  • Zhejiang Normal University
  • Education
  • Master's degree
  • Graduate graduate students

2008.8 2013.6

  • Zhejiang University
  • Applied psychology
  • Doctorate
  • Graduate student graduate

Work Experience

2015.9 2016.9
  • University Van Amsterdam
  • Department of Psychology
  • Visiting Scholar
2004.7 Now
  • Zhejiang Normal University
  • Department of Psychology
  • Dean

Social AffiliationsMore>>

2021.1 2024.12

  • Membership, Committee of Cognitive Ergonomics, Chinese Ergonomics Society

2018.1 2022.12

  • Membership, Committee of General and Experimental Psychology, Chinese Psychological Society

2018.1 2022.12

  • Membership, Committee of Psychology Teaching, Chinese Psychological Society

Research Focus

  • Cognitive psychology; Visual working memory; Drug abuse; Metacognition

Research Group

Attention and memory lab, led by Benchi Wang, mainly focus on the research regarding a wide array of subjects within the field of attention and memory. To explore these interesting research, we adopt a wide range of methods, including behavioral testing, eye-tracking, EEG-recording, functional MRI, and modeling.